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needs, for example: packaging, consumer trends, product advice, etc.

Additional to the above value proposition on local markets, electronic trading also has the following benefits to producers:

* Prices on loads are confirmed before the loads are unloaded

* Price discovery mechanism of agent system is reserved

* Cheaper transaction costs (up to 5% cheaper than local markets) - less infrastructure and commissions

* Shorter chain - less handling & better quality management & shelf life